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The BriteVibe Podcast: Live Brite, Live Bold, and share Brite Vibes

May 27, 2020

Lee Trink is an entrepreneur in the entertainment and media industries focused on the convergence of gaming and entertainment as both a cultural movement and an explosive business. As the CEO and co-owner of FaZe Clan, the largest, most followed esports and gaming organization in the world, Trink is creating a brand that extends beyond esports to mainstream entertainment through content, collaborations and e-commerce.

Trink began his career as an Assistant District Attorney in Brooklyn. With a true passion for music and a creative business mind, Trink sought an opportunity to bridge his legal background with entertainment. It’s at that moment Trink began his illustrious career moving through the ranks to eventually lead some of the most well-known music labels in the world.

In 2001, Trink served as General Manager for artist-first label Lava Records. Next, Trink went on to lead Virgin Records as General Manager and COO with much success, ultimately resulting in his promotion to President of EMI’s Capitol Music Group, comprised of Capitol Records, Virgin Records, Blue Note Records and Astralwerks Records. While at the helm, Trink was instrumental in accomplishing the company’s EBITA target for the first time in a decade during the toughest climate in music industry history. Simultaneously, he launched the careers of global superstars such as Katy Perry and Jared Leto’s 30 seconds to mars, along with architecting global marketing campaigns for The Rolling Stones, Coldplay, and Lenny Kravitz, among others.

Following his tenure at EMI, Trink built his own business where he managed multi-platinum global recording artists such as Kid Rock, The Backstreet Boys and Ice Cube; produced a charity album for the King of Thailand; and worked with iconic brands, such as General Motors, Harley-Davidson and Jim Beam. In this role, Trink also co-produced the Tony Scott directed Unstoppable starring Denzel Washington as well as Sean Penn’s short film Americans.

At FaZe Clan, Trink is on a mission to change the way people think about esports -- not as a niche sport for gamers, but as an entertainment juggernaut. His 25-year career delivers the conviction, ammunition and playbook to make this vision a reality.